Category creation
Working before the market has a shared language or playbook.

I design practical systems that turn research, content, campaigns, and AI workflows into more repeatable growth.
Explore the workA fail-closed account research engine with 21 portable cross-industry signals, the original 866 sector definitions, and approval-gated evidence.
A fail-closed research and writing system requiring complete campaign inputs, claim-level sources, distinct touch roles, and human review.
An Obsidian system that separates public intelligence from direct relationships, ingests traceable sources, and generates source-linked briefs.
I work at the intersection of go-to-market strategy, demand generation, and applied AI. I'm interested in the machinery behind growth: how ideas become systems, how systems become habits, and how the work becomes easier to understand and improve.
This is my working portfolio: a public record of the prompts, agents, experiments, scripts, teardowns, and small products I build along the way.
Outside work, I'm a hybrid athlete training across strength and endurance. Both pursuits draw on the same instinct: build a system, measure what matters, and keep improving it.
Working before the market has a shared language or playbook.
Turning a new idea into a clear audience, narrative, and GTM system.
Connecting research, campaigns, lifecycle, and measurement into a system.
Building with more stakeholders, markets, and operating constraints.