GTM engineer · Growth hacker · Hybrid athlete
Reshma Baskaran
Reshma Baskaran · India

Growth, built
like a system.

I design practical systems that turn research, content, campaigns, and AI workflows into more repeatable growth.

Explore the work
Demand generationB2B integrated marketingMarket intelligenceLifecycle marketingPartner marketingBusiness developmentRevenue ownership

What I'm building.

Part marketer, part operator, always curious.

I work at the intersection of go-to-market strategy, demand generation, and applied AI. I'm interested in the machinery behind growth: how ideas become systems, how systems become habits, and how the work becomes easier to understand and improve.

This is my working portfolio: a public record of the prompts, agents, experiments, scripts, teardowns, and small products I build along the way.

Outside work, I'm a hybrid athlete training across strength and endurance. Both pursuits draw on the same instinct: build a system, measure what matters, and keep improving it.

From category creation to scale.

5+ yearsIndia · US · Southeast Asia · Middle EastUnicorn-scale startup experience
−1→0

Category creation

Working before the market has a shared language or playbook.

0→1

Build the first motion

Turning a new idea into a clear audience, narrative, and GTM system.

1→10

Make growth repeatable

Connecting research, campaigns, lifecycle, and measurement into a system.

10→scale

Operate through complexity

Building with more stakeholders, markets, and operating constraints.

Follow the builds as they ship.